We've been really good at creating a brand. We're now focused on getting tactical and educating our target market.

We intend to remain the younger brand. That's a market we are really focused on.

We're focusing on educating this market.

Despite challenging market conditions, we remain focused on margin enhancement at Reuters, with a 12 percent operating target in 2002.

Learn to say No to customers out of your target, those in your target will learn to say Yes to you.

It's all about creating momentum and then keeping that going by being focused. You do what you can and let the commercials keep running so people don't forget about you during the down times.