We intend to remain the younger brand. That's a market we are really focused on.

We've been really good at creating a brand. We're now focused on getting tactical and educating our target market.

We know they're a good team and we have to be on our game to beat them. And we played good enough to beat them, I guess.

That doesn't mean we aren't improving. We've improved our quality faster than anyone the last five years.

I intend to build this brand again, ... Elite is legendary.

I would have to say to myself, 'You've got to remain calm, you've got to stay focused.'