We're utterly convinced it's worth it for the brand. But it's still a daunting task.

I go to conferences with the idea that if you get one valuable thing that it was worth your time. I got way more than one, so I was very pleasantly surprised.

We see this campaign as one more way to bring Americans closer to the excitement and passion that surround the Olympic Winter Games.

We think it's an iconic brand that will serve San Antonio, this center, these teams and this rodeo well.

The Welcome Jam alone was worth it because it was a way to really orientate that class of students... to their new community and their downtown.

I went to Floridita on Wardour Street when I was 18. All I could afford was pumpkin soup and a glass of champagne, but it was worth it.