We think it's an iconic brand that will serve San Antonio, this center, these teams and this rodeo well.

We see this campaign as one more way to bring Americans closer to the excitement and passion that surround the Olympic Winter Games.

We're utterly convinced it's worth it for the brand. But it's still a daunting task.

There will be good days and bad, which means that some days I may be cranky and some days really cranky!

That will be part of the investigation.

It will be important if it's true, and I hope it's true,