We're trying redefine Virginia Beach more as a luxury destination.

Morality is a private and costly luxury

I don't see a demand for more luxury rooms near the convention center. Three, four or five years from now that might change.

If you have the right offer at the right price, you can enjoy the luxury of pricing integrity. If you are a bit weaker but ahead of the game, you can use some good promotions. But if you're really struggling, you are probably going to have to go on sale, and that's really going to affect your margins.

I believe we might be trying a bit too hard. Sometimes, when you know how good you are, and you know what you're capable of, you can be really intolerant of your own mistakes.

The last thing carriers want to see is something that can increase churn when they're desperately trying to drive it down.