We're targeting the small- and midsize-partner areas because it's there that blueprints can be repeatable [across customers].

In larger stores and areas, there is more anonymity from customers. We try to take away as much as that (anonymity) as we can.

Customers more and more need a partner who can integrate all these technologies together, and this is one of the foundational elements we want our program to have going forward. But they sometimes need from partners a level of depth, so we wanted to identify the ones that have that level of depth or breadth.

Last year we had a recruit in here, and all we had to show them was the blueprints. Now the courts have made us feel like we have had a home from Day 1.

In both of those areas in which residential customers have been allowed to participate, rates have declined 15 to 20 percent.

Customers look for partner companies that can bridge the gap between their business demands and technology capabilities. They need to trust in someone that can act as an expert adviser for their long-term strategic technology plans. Microsoft Gold Certified Partners, which have certified expertise and direct training and support from Microsoft, can build a positive customer experience with our technologies.