We're proud to be the first mainstream carbonated soft drink brand to address consumer demand for a great tasting lemon-lime soft drink made from 100% natural ingredients.

So, fuck ’em, we say. Fuck the mundane of Mainstream, the elitists of Literature. We’re GENRE FICTION and proud of it, proud to wear that brand painted on the backs of our biker’s jackets.

It contains a lot of vitamin C with lemon or orange in the drink.

I don't know how long I've got to address the soft opponent thing. But Arizona is not soft.

Every state's emblematic propaganda is worshiped by the consumer-citizen as a super-logo, a brand Juggernaut.

When life gives you lemons, make grape juice, and let the rest of the world wonder how you did it.