Every state's emblematic propaganda is worshiped by the consumer-citizen as a super-logo, a brand Juggernaut.

Modern consumer life is a form of extreme passive violence against all people.

Information is controlled because the free flow of truth is not always expedient for those wishing to maintain control.

Some of mankind's most terrible misdeeds have been committed under the spell of certain magic words or phrases.

Your ideal customer should be attracted to the brand that rests on the fabulous culture you
created, but they don’t have to share your personal interests or have the same lifestyle you do.

If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.