We're prisons, and we're marketing what we are.

I think that what we've got is a boutique-type operation. If we could get into a large chain, that would be awesome, but somehow I can't see us competing with Levi Strauss.

We're full up. Although there's been planning for growth, I'm not sure we've built enough. We really need this place for the bed space, as well as for transitioning inmates.

No one who goes to prison is entirely without some risk. But should they walk away, they are unlikely to do any harm or damage. And, frankly, almost all of them are caught within a fairly short period of time.

The reality is that an inmate can get out if they so desire, but what keeps them there is the possibility of sanctions.

Marketing comes up with a wonderful campaign and they don't tell anybody. It was a great campaign but nobody told manufacturing and they don't have enough staffing and nobody told HR and all of a sudden what could have been a very successful campaign turns into a customer satisfaction nightmare.