We're getting close to releasing information from a study including gender differences in Generation X Internet usage.

[Considering that a Pew Internet study in July found that three-quarters of online teens use IM, the second-most-common tool among this group for communicating with friends after the good old landline, a future of taking IM breaks at work instead of coffee breaks isn't far-fetched, says Mary Madden, co-author of the more recent report. It's akin to the idea that employees increasingly use their downtime to shop or check the news.] We're the IM generation, ... They're going to put our screen names on our tombstones.

This is not the definitive study, but it certainly advances the field and it adds new information about how powerful these simple changes can be,

This unique study provides a high-level view of conversion rates by acquisition source, but for much more granular information, including up-to-the-second ROI data, marketers will want to use an enterprise-class Web analytics solution to properly refine and adjust their marketing spend.

We wanted to know how far the Internet had gone beyond the simple exchange of information and were extremely surprised,

It's been my policy to view the Internet not as an 'information highway,' but as an electronic asylum filled with babbling loonies.