We're excited to partner with the Big Ten Conference. We're thrilled to support women's athletics and look forward to three years of incredible basketball competition.

This is a major new revenue stream that has helped support the stock at current levels.

This party kind of sums him up.

It's about brand building and getting these games in the hands of our 14- to 24-year-old male target market.

We still think it's a great event and a great sport. Its recognition with the public keeps getting bigger.

It's been an excellent relationship for us. Their events are doing very well for us. When you go to a lot of these events it is a lot of families with two or three kids.