It's about brand building and getting these games in the hands of our 14- to 24-year-old male target market.

We'll relish this for about 24 hours. We still have five more games to go. But we've worked so hard for this, and it's nice to know that it doesn't have to go down to the end. This is a great feeling.

Probably for him that's his most consistent game. He's had 24 or 20 in (other) games, but he gets them all in one quarter or two quarters. It was a solid night for him.

[Boston scored only eight runs in the three games against the A's and a total of 24 runs in their last eight. Jason Varitek's slump is at 4-for-41 and Damon's at 5-for-26.] I don't think you can score nine runs a game the whole year. ... It doesn't work like that.

I'm very pleased with the way we started off, especially having four games in less than 24 hours. I thought the girls did a great job, and our conditioning is excellent for this time of year.

These weekend series are much tougher than I expected. You're playing three games in 24 hours. We got there at 11:30 (Saturday morning) and it was after 7 when we left. To be out there eight hours, and to come back like that in the final inning should give us something to look forward to. Even though we lost, it says something about this team. Our kids played well this weekend.