We're essentially treating 'Seinfeld' the same as we do big theatricals because it's become an integral part of American culture. Everyone knows 'Seinfeld.

We're hoping the format's going to be reinvigorated with next-generation capability that may include living-room or normal television playback.

Our intent is to create a critical mass of movies and displays at retail that will showcase the escalating availability and abundance of both BD software and hardware in the marketplace.

The premium is for a way better format and to remind retailers that at the time we launched DVD, VHS was selling for $55 wholesale in the first window.

A couple of years ago we were hearing from studios that maybe we should wait on high-definition DVD because we didn't want to hurt (regular) DVD. There is a unanimity that the time for high-definition DVD is now.

Cruel Intentions.