A couple of years ago we were hearing from studios that maybe we should wait on high-definition DVD because we didn't want to hurt (regular) DVD. There is a unanimity that the time for high-definition DVD is now.

Benjamin Feingold

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We're hoping the format's going to be reinvigorated with next-generation capability that may include living-room or normal television playback.

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Our intent is to create a critical mass of movies and displays at retail that will showcase the escalating availability and abundance of both BD software and hardware in the marketplace.

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The premium is for a way better format and to remind retailers that at the time we launched DVD, VHS was selling for $55 wholesale in the first window.

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We're essentially treating 'Seinfeld' the same as we do big theatricals because it's become an integral part of American culture. Everyone knows 'Seinfeld.

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