We want value not only for the things we buy but the experiences we get and all those experiences are delivered by people.

You have got to look for people with attitudes, as well as a set of values that are in line with the brand you want to build. You have the option to train people, but you cannot re-train attitude.

Most are very local with local names that people (at the head office) in Atlanta would not know how to pronounce. This is how Coca-Cola continues to grow its international business.

Bill Ford has been preaching the value of environmentalism for a long time. It was no surprise that he would extend his commitment in building the stadium. His company, after all, introduced the first hybrid SUV, and Ford is the only company that has been actively involved in all four of the major alternate fuel technologies for years -- hydrogen, flex-fuel, diesel and hybrids.

A growing number of consumers have already made the value judgment that 'natural' foods and ingredients are important when purchasing foods and beverages for themselves and their families. Further, for those companies deciding to manufacture or market 'natural' products, a clear, consumer-friendly definition of the term 'natural' would provide the very continuity such claims require and would help eliminate misleading practices.

One important thing I recall about India was that it was quiet. It was never noisy in the way that life was noisy in London.