We want to work on our strengths. We wanted to eliminate the retail feel. We are going to try to keep it small and focus on our niche.

We have a slew of custom guitars.

We had a lot of ideas we wanted to put in place. (But) there was a chain of command.

It actually motivated me to keep going and work that much harder.

Holly has been very good for this refinery. They've been very good to work for.

It's a work in progress. The site is a really good template for what we are going to be doing, but I'm sure it will evolve once Monica starts.