We want to build networks with physicians and find collaborative physicians who understand we aren't trying to take their business away, but rather complement it.

We are trying to get referrals from the physicians themselves,

Physicians want to do it, but they are a small business like anyone else and they can't afford the initial expense.

Part of it is the responsibility of patients and part of it is physicians and trying to keep up with the latest guidelines for how intensively to treat high blood pressure and high cholesterol.

We're just trying to provide a healthier alternative to going home and sitting on the couch.

It would be treated as though it were a new business.