We walk a fine line. We realize the tradition of the fair is very important, but it's incumbent on us to keep moving forward.

We thought it was time for a visual change. We want the Midway to look fresh and new.

We try to mix in new things every year. That's our goal, to keep changing things up so there's no wear-out.

Photographs can reveal something to us, and they can also conceal things.

Despite all of our efforts to control something, the world is much, much more powerful than us, and more deranged even than us.

We have found the sweet spot is accessorizing two vehicles in every model line you sell. Place one on the lot and the other in the showroom. Don't eat the whole elephant in one bite — meaning, don't accessorize everything.