We started with the low hanging fruit which were the goods and materials that were easier to specify and compete on an aggregated basis.

The firm doesn't start work without a purchase order. Work gets done with a clear plan at the outset of the campaign. It has compelled both the state agencies and ad agency to do business with more forethought and with more attention to incremental costs along the way.

Advertising was an area of significant spend. We saw an opportunity to both achieve savings and to drive consistency in the message the administration was trying to deliver across multiple program areas.

Though there has been no dramatic breakthrough on Kashmir, both sides are reaching for, and plucking, the low-hanging fruit of the peace tree,

Though there has been no dramatic breakthrough on Kashmir, both sides are reaching for, and plucking, the low-hanging fruit of the peace tree.

pomegranates