Advertising was an area of significant spend. We saw an opportunity to both achieve savings and to drive consistency in the message the administration was trying to deliver across multiple program areas.

The firm doesn't start work without a purchase order. Work gets done with a clear plan at the outset of the campaign. It has compelled both the state agencies and ad agency to do business with more forethought and with more attention to incremental costs along the way.

We started with the low hanging fruit which were the goods and materials that were easier to specify and compete on an aggregated basis.

We're interested in coming up with emerging opportunities and keen on finding the advertising opportunity if we can.

Consistency has been the issue. My fastball command has just been [lousy], ... I can't continue to get us beat in situations where we shouldn't.

It's a great advertising tool for the track because this opportunity doesn't come around too often. They called us about the space, and they also had some workers from other countries, and they called us about some passes, and things went from there.