We put in a tracking system in the email so we know how many clicks and how many subscribed - so we can make sure it's effective.

When we have the new site, we send an invitation to our other readers. Each time we launch a new one, our other readers have interest.

Our main marks are the magazines because that is what people are used to paying - paying over a period of time. It's the same model (as print) but a slight difference.

We don't generally do the ads for them, but sometimes it's better if they invest a bit more money.

We barter agreements with the biggest shows.

The more equipment is acquired and produced by a repressive regime, the more important anonymity is.