Our main marks are the magazines because that is what people are used to paying - paying over a period of time. It's the same model (as print) but a slight difference.

When we have the new site, we send an invitation to our other readers. Each time we launch a new one, our other readers have interest.

We don't generally do the ads for them, but sometimes it's better if they invest a bit more money.

We put in a tracking system in the email so we know how many clicks and how many subscribed - so we can make sure it's effective.

We barter agreements with the biggest shows.

We chose the languages because we wanted to help people, and the people that needed to be helped were Chinese-speaking person, Farsi-speaking person and Arabic-speaking person, ... In these countries, the censorship was so heavy that you need technical skills to circumvent the censorship and to be able to publish things anonymously.