We now have 500,000 editors using Final Cut Studio.

This is definitely part of a major trend in the industry.

We made some very dramatic changes based on input from users. We have been reading every single forum post and have invited photographers from different market segments to Cupertino to interact with our design teams.

All "little" magazines have the luxury of thinking the reader is the same person as their editors.

Editor: A person employed on a newspaper whose business it is to separate the wheat from the chaff, and to see that the chaff is printed

An editor is someone who separates the wheat from the chaff and then prints the chaff.