We made some very dramatic changes based on input from users. We have been reading every single forum post and have invited photographers from different market segments to Cupertino to interact with our design teams.

Why do I read?
I just can't help myself.
I read to learn and to grow, to laugh
and to be motivated.
I read to understand things I've never
been exposed to.
I read when I'm crabby, when I've just
said monumentally dumb things to the
people I love.
I read for strength to help me when I
feel broken, discouraged, and afraid.
I read when I'm angry at the whole
world.
I read when everything is going right.
I read to find hope.
I read because I'm made up not just of
skin and bones, of sights, feelings,
and a deep need for chocolate, but I'm
also made up of words.
Words describe my thoughts and what's
hidden in my heart.
Words are alive--when I've found a
story that I love, I read it again and
again, like playing a favorite song
over and over.
Reading isn't passive--I enter the
story with the characters, breathe
their air, feel their frustrations,
scream at them to stop when they're
about to do something stupid, cry with
them, laugh with them.
Reading for me, is spending time with a
friend.
A book is a friend.
You can never have too many.

I owe everything I am and everything I will ever be to books.

This is definitely part of a major trend in the industry.

We now have 500,000 editors using Final Cut Studio.

When I was reading through it all, and seeing who is playing, this is the cream of the crop. There are some top-notch athletes. When you play them separately, it's fun. Everyone together is going to be amazing.