We learned that the fewer times we take it to a market in a given year, the better the acceptance. We will be more selective in how the mobile showroom will be used in 2006.

In the first year, we chose the products to go in the trailer based on our market knowledge. The first go-around, we knew enough about what we wanted to display. Now we are going to encourage manufacturers to help us look at new markets that we might not have realized.

They're only giving them a five-day window of opportunity. Most of those houses will not be taken by veterans returning.

The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

You still know if you get your stick up you are going to the box and I think people have a pretty good idea what a penalty is.

It's still a good thing. We've got to get our act together at home, and it's an opportunity to string some wins together. That's the only way we can look at it. We've got to be excited by that possibility.