The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

Sara Lee has enjoyed great success with its lineup of wheat and whole-grain breads, but the biggest opportunity remains with the majority of consumers who buy white bread, plain bagels, traditional English muffins and other popular white-flour products. By using a flour-blend strategy, we've created the No. 1 selling loaf of bread in America - Sara Lee Soft & Smooth Made with Whole Grain White Bread - that has been embraced by the important mainstream consumer. Now, we're building on that success by introducing similar products for the nutritionally important breakfast meal.

We learned that the fewer times we take it to a market in a given year, the better the acceptance. We will be more selective in how the mobile showroom will be used in 2006.

We believe interactive media holds significant growth potential as marketing budgets and consumer acceptance continues to shift to interactive.

For the wise have always known that no one can make much of his life until self-searching has become a regular habit, until he is able to admit and accept what he finds, and until he patiently and persistently tries to correct what is wrong. – Bill W.

i don't claim to be..if that's the way you see me then that's the way 'you' see me..