We know that's a threat. They have instant distribution.

Initially, I think they will be successful because they only have market share to take, and none to lose. But down the line, I don't see them as successful as they would like to be because consumers perceive Trek as an adult brand.

There was a lot of excitement when Jim started up at Haro. I think he wants to have that again.

When I landed the first 900 at the XGames, it was just - it was a personal achievement. It was something that I have strived for for years and years and years, and in a lot of ways had given up on it. But I just didn't think of the resonance that would have.

We plan to maintain the site until we get what we want. First and foremost, we want the title. Nobody else is going to develop here.

I'm not a wannabe. I'm who I wannabe.