There was a lot of excitement when Jim started up at Haro. I think he wants to have that again.

I can't let go of the excitement,

Initially, I think they will be successful because they only have market share to take, and none to lose. But down the line, I don't see them as successful as they would like to be because consumers perceive Trek as an adult brand.

We know that's a threat. They have instant distribution.

Excitement. Sadness. I've been there. They're taking it in, not wanting their college careers to end.

I still have a vivid memory of my excitement when I first saw a chart of the periodic table of elements.