We definitely understand the value of this park.

It's nothing new. But we're doing it with partners now to add value for the chamber. It helps the chamber by creating value for the membership fee, and we offer discounts on training services.

It's just a good, basic value.

Our shareholders' support for this transaction represents their affirmation of the financial and strategic value of this deal. Shareholders will receive one of the largest dividends paid in U.S. history. Our clients will benefit from a full spectrum of offerings, covering everything from a do-it-yourself online experience to branches and advisors for investors who want more help.

Even though they'll be value priced, they'll still carry hefty profit margins. They'll have better fuel economy and should do well. The market will be smaller, but it's still a big market.

But if you take the halo effect of all the free advertising and media exposure, put a dollar value on that, I would suspect they probably came up with a calculation that said, at worst, it's about break-even.