We believed we could build a better search. We had a simple idea, that not all pages are created equal. Some are more important,

Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation.

The idea is that the declaration said, 'All Men are Created Equal,' but still, the declaration is not realized. Lincoln was keeping the country whole for the declaration and not letting it die.

We want Google to be the third half of your brain.