The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.

I'd rather have a search engine or a compiler on a deserted island than a game.

There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar. Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet.

Good SEO is the one that brings quality traffic to your site, not just to increase the traffic of your site.