We believed in Guitar Hero from the very beginning and committed to not only the software development costs, but also the hardware costs, which were also very significant. Still, the success of Guitar Hero has exceeded our expectations. It's still selling out everywhere. Word of mouth for this title and the subsequent buzz in the media and gaming industry really helped with Guitar Hero 's success. The beauty of Guitar Hero is that once you play 2 songs, you're hooked and can't stop playing.

Dean Ku