We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.

Don’t let the noise of others’ opinions drown out your own inner voice."

[Stanford University commencement speech, 2005]

who are you
really?

you are not a name
or a height, or a weight
or a gender
you are not an age
and you are not where you are from

you are your favorite books
and the songs stuck in your head
you are your thoughts
and what you eat for breakfast
on Saturday mornings

you are a thousand things
but everyone chooses
to see the million things
you are not

you are not
where you are from
you are
where you are going
and i'd like
to go there
too

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

What we're doing here will send a giant ripple through the universe.

Everything is important- that success is in the details.