If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.

What we're doing here will send a giant ripple through the universe.

Everything is important- that success is in the details.

You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

If I were running Apple, I would milk the Macintosh for all it’s worth – and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.