We are not saying TV is to blame for this phenomenon. But research is indicating that TV has an impact.

Their sexual knowledge, attitudes, behaviors are all shaped in part by the characters in stories that television conveys.

Young children are uniquely vulnerable to commercial persuasion.

It's not surprising that this format has worked internationally. What's surprising is that others haven't followed their model.

I think we're definitely getting cool. We used to see research from Asia (about Motorola phones) saying things like, 'It's like some Cadillac that nobody wants.' Now we see research that it's seen as very innovative and cool.

There's a lot of research that shows the exact opposite of what they are saying.