Their sexual knowledge, attitudes, behaviors are all shaped in part by the characters in stories that television conveys.

We don't know if attitudes were held prior to or largely shaped by it,

Young children are uniquely vulnerable to commercial persuasion.

It's not surprising that this format has worked internationally. What's surprising is that others haven't followed their model.

We are not saying TV is to blame for this phenomenon. But research is indicating that TV has an impact.

They report that sometimes providers are uncomfortable discussing their sexual behaviors.