We actually have a totally different economy now in Sonoma County.

We are shifting from an economy that is industrially focused to one that relies on creativity for the consumer.

Ten years ago, this was an engineering Valley that pumped out chips and computers. Now it's all about creative tech and staying on the cutting edge.

There's a higher level of skills being required. The average pay levels have been going up.

I think that's the general sentiment. I think 2006 will be seen as a real turnaround year.

The Valley's coming back with a very different profile.