Ten years ago, this was an engineering Valley that pumped out chips and computers. Now it's all about creative tech and staying on the cutting edge.

There's a higher level of skills being required. The average pay levels have been going up.

I think that's the general sentiment. I think 2006 will be seen as a real turnaround year.

We actually have a totally different economy now in Sonoma County.

The Valley's coming back with a very different profile.

You've got to figure out what you do best as a community. We sometimes get enthralled with the idea of high-tech. But it's all about innovation. And tourism can be very innovative. Health care can be very innovative.