Um, well, it varies, doesn't it? I think it's a mix. I think you've got to have research. I would like you to come up with some original material that no one has written about or known before. And a personal angle that kind of brings it to life for the reader. It's a mix of four or five different things, and I think it's interesting how some writers do 10 percent of this and 90 percent of the other. And some people do 20 percent of everything.

David Barker

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The process included both qualitative research and a formal quantitative telephone survey of Mighty Ducks season ticket holders. While there was support for keeping the current name, the majority of those surveyed, nearly two-thirds, supported some sort of name change.

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I don't believe we should be destroying a member of the species for simply research purposes.

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