This is a just a first pass at a set of research that we are going to pursue as a group here in the accounting department, trying to understand the issues surrounding media and governance. For example, we are also analyzing interviews and other communication in an effort to detect lying by corporate officers. Such research promises to provide new insights in predicting accounting restatements, fraud, and stock price performance.

Two issues emerged. First, is the press picking the right executives to pillory; and second, does it make a difference?

Um, well, it varies, doesn't it? I think it's a mix. I think you've got to have research. I would like you to come up with some original material that no one has written about or known before. And a personal angle that kind of brings it to life for the reader. It's a mix of four or five different things, and I think it's interesting how some writers do 10 percent of this and 90 percent of the other. And some people do 20 percent of everything.

The process included both qualitative research and a formal quantitative telephone survey of Mighty Ducks season ticket holders. While there was support for keeping the current name, the majority of those surveyed, nearly two-thirds, supported some sort of name change.

I don't believe we should be destroying a member of the species for simply research purposes.

The research shows that if you only have one, two or three blacks [on a jury] or as many as four, they don't have any real influence on the system.