Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.

Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

Social media is not about the exploitation of technology but service to community.

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.

Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.