Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.

Simon Mainwaring

Simon Mainwaring

Augmented Reality Based Clear Combine Companies Consistent Latest Location Mastery Media Must Reality Service Social Social Media Storytelling Technologies

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Social media is not about the exploitation of technology but service to community.

— Simon Mainwaring

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One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

— Simon Mainwaring

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Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.

— Simon Mainwaring

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Like all technology, social media is neutral but is best put to work in the service of building a better world.

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The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

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