Thursday isn't what it used to be back in the day when NBC had that incredible stronghold. I think we all believe there's more opportunity there if we get a little more aggressive about it.

Thursday isn't want it used to be back in the day when NBC had that incredible stronghold.

When it comes back, it will finish off its season with 13 (episodes) in a row, uninterrupted by repeats. And that, we think, will actually benefit the show, and the ratings as well.

'Supernatural' has delivered in a huge way for us, ... We expect the show to be a long-term player at The WB.

You have to scream really loud and really compel the audience to choose your show over the array of other shows being presented to them at the same time, ... You have to find nontraditional ways to reach the audience.

We are staying very focused on our 12-34 demographic. Twelve to 34 is and always will remain our core target.