We are staying very focused on our 12-34 demographic. Twelve to 34 is and always will remain our core target.

For us, whether the market is skewed from a bubble perspective or not really is mitigated by staying focused on what we do best.

I would have to say to myself, 'You've got to remain calm, you've got to stay focused.'

It's harder to do work that matters than work that doesn't!

'Supernatural' has delivered in a huge way for us, ... We expect the show to be a long-term player at The WB.

You have to scream really loud and really compel the audience to choose your show over the array of other shows being presented to them at the same time, ... You have to find nontraditional ways to reach the audience.