This is the biggest industry on the planet, so there are a lot of entrenched interests that are keeping the market as it is today.

The entrenched interests want to protect the status quo, and the apologists for those interests want to say they can't have effective energy and clean air at the same time,

The entrenched interests want to protect the status quo, and the apologists for those interests want to say they can't have effective energy and clean air at the same time.

Right now we really are in an extended brainstorm session. There are no bad ideas.

These are all different approaches, but the market really has to validate them. ... If it's hydrogen, great. How many sales are you going to get?

The X Prize is about changing paradigms. The current paradigm is that it's perfectly acceptable to drive a car that only gets 20 or 30 miles per gallon. This prize is about leveraging cash and opportunity to effect positive change in the environment, economy and geopolitics.