These are all different approaches, but the market really has to validate them. ... If it's hydrogen, great. How many sales are you going to get?

Right now we really are in an extended brainstorm session. There are no bad ideas.

This is the biggest industry on the planet, so there are a lot of entrenched interests that are keeping the market as it is today.

The X Prize is about changing paradigms. The current paradigm is that it's perfectly acceptable to drive a car that only gets 20 or 30 miles per gallon. This prize is about leveraging cash and opportunity to effect positive change in the environment, economy and geopolitics.

We are looking at a few areas like sales automation and specific applications in electronic governance.

They were able to clear a lot of their assortments out without having to resort to big sales.