This is all about showbiz and promoting. The Trump group understands that and it wanted even its application to have pizzazz.

We have offered $2 million to start out with, and then every year going forward, a percentage of our gross with a minimum of $500,000.

He has to be able to relate what the Steelers mean to western Pennsylvania and, possibly, Pennsylvania. It goes deeper than just a football team. There was a connection there.

It'll solidify him in western Pennsylvania. He gets to capitalize on the nostalgia for Pittsburgh and the Steelers. Anyone who's ever waved a Terrible Towel is a Lynn Swann voter.

It's tough, you're a state representative, you're sort of like the little fish.

This is the unpeeling of the onion. His campaign should be prepared for it.