This is the unpeeling of the onion. His campaign should be prepared for it.

We have offered $2 million to start out with, and then every year going forward, a percentage of our gross with a minimum of $500,000.

He has to be able to relate what the Steelers mean to western Pennsylvania and, possibly, Pennsylvania. It goes deeper than just a football team. There was a connection there.

It'll solidify him in western Pennsylvania. He gets to capitalize on the nostalgia for Pittsburgh and the Steelers. Anyone who's ever waved a Terrible Towel is a Lynn Swann voter.

It's tough, you're a state representative, you're sort of like the little fish.

Until it gets ugly, he's going to continue to take the high road. He can't ignore Lynn Swann, nor is he going to. But for a little while they're going to let Swann talk and see if he makes a misstep. If your opponent is going to make an unforced error, let him do it.