This is a movie more about spin and talk and lobbying than it is about cigarettes.

I grew up on movie sets, I'm comfortable on sets. A movie set is like a circus. I don't understand why moviemaking has to be such an insane environment.

Comedy and horror are cousins; they're related. They both come from storytellers who want to specifically affect the audience and elicit specific reactions during the movie.

I laugh a lot in horror films. If I'm scared in a horror film, I try to think about what's scaring me... particularly, if it's a bad movie, but something they're doing still works. It's the same way I look at comedy. I've always had an intellectual view of comedy, and what makes people laugh, and how does it work.

When you make a movie, you do it so piecemeal. You're doing it, not only scene by scene, out of order, but shot by shot, line by line. And there's this idea that the director has the whole thing in his or her head and they're going to somehow weave it all together in the end.

I'd done table reads for my own screenplays, and I always thought they were so much fun. Why couldn't we do these for other classic screenplays and bring them to life? You can experience live theater, where you get to see plays produced by different directors and different casts, but there's really nothing like that for movie scripts.