This demonstrates the biological effect in an area so shallow that it doesn't take much to fundamentally change the system. It's a little sobering.

It is going to be mid-2006 before we see any significant change in market conditions.

Even since we've been back on tap, we've seen a change. People have been much more aware of what's going on in the club, much more prepared to walk somebody home if they've had a little bit too much to drink.

Higher ratings gives you the ability to set and charge higher rates, but I don't think that would change significantly as a result of this.

This report will not change the Fed's view on the inflation outlook -- they will keep rates low for still some months to come,

You have to make sure you start to influence the customer early on. You have to outthink and outsmart your competitors.